The advancements in the technologies related to the wireless communication systems has made the vehicular adhoc networks prominent area of research in the automobile industry. The absolute volume of road traffic affects the safety, convenience and the efficiency of the traffic flow in the urban areas. So the paper scopes in developing an intelligent traffic control device model using the adhoc network to ameliorate the traffic flow. The proposed system enhances the convenience in travel by gathering the information of the vehicles along with the density of the vehicles and the movement of the vehicles on road. The device is modelled using the MATLAB and examined over the traffic flow on the peak hours as well as the normal hours and the holidays to understand its intelligent traffic control. The results obtained shows that the performance improvement in optimizing the traffic congestion through the proposed method is better compared to the existing methodologies used in traffic controlling.